At Vermilion Group, we shape futures with innovative, tailored solutions for every life stage. From education and language mastery to university access or delivering cutting-edge solutions, our brands empower clients to reach their full potential. We are expanding our team and looking for an exceptional Digital Marketing Specialist with strong experience in e-commerce.

Position Overview:

We are seeking a Digital Marketing Specialist with 2 to 3 years of experience in e-commerce and a strong focus on Shopify.  The ideal candidate will be responsible for optimizing and driving the performance of our e-commerce site, using innovative and effective digital marketing strategies to increase conversion rates and customer retention. Strong experience in SEO, PPC, Email Marketing, and Content Marketing is essential.

Key Responsibilities:

• E-commerce Platform Management: Oversee and optimize our Shopify store to enhance the shopping experience and improve conversion rates.
• Digital Marketing Campaign Development: Plan, execute, and optimize SEO, PPC, Email Marketing, and Content Marketing campaigns to drive traffic, engage customers, and increase sales performance.
• Data Analysis & Performance Monitoring: Track and analyze key e-commerce metrics and user behavior to continuously improve the customer journey and increase conversion rates (CRO). Use A/B testing and other methodologies to maximize results.
• Continuous Optimization (CRO): Implement strategies to enhance the user experience on the site, increase Average Order Value (AOV), and reduce cart abandonment rates.
• Collaborative Teamwork: Work closely with cross-functional teams such as designers, developers, social media managers, and other departments to ensure alignment with brand goals and best practices in e-commerce marketing.
• Innovation & Marketing Automation: Implement marketing automation tools and explore artificial intelligence (AI) in e-commerce to optimize processes, personalize customer experiences, and improve campaign effectiveness.

Ideal Candidate:

• A Bachelor’s degree in Marketing Management, Communications, or a related field. Additional certifications in Digital Marketing will be highly regarded.
• 2 to 3 years of hands-on experience in digital marketing focused on e-commerce, with strong proficiency in Shopify.
• Strong experience in email marketing, SEO and content marketing tools.
• Proven success in SEO, PPC, Email Marketing, and Content Marketing strategies for online stores, with a focus on conversion optimization and ROI.
• Experience analyzing data and performance metrics for e-commerce, and a strong understanding of how to leverage data for conversion rate optimization (CRO) and improving user experience.
• Experience working with cross-functional teams (designers, developers, social media managers) and excellent skills in priority management and thriving under pressure and the application of artificial intelligence (AI) in e-commerce.

Key Skills & Attributes:

• Proactive and dynamic, with the ability to identify opportunities and implement effective solutions independently.
• Strong time management skills and the ability to handle pressure in a fast-paced, multi-priority work environment.
• Ability to work collaboratively and communicate effectively with diverse teams and stakeholders.

What We Offer:

• The chance to join an innovative and fast-growing company with immense potential in the e-commerce space.
• A dynamic and collaborative work environment, with access to cutting-edge tools and ongoing professional development.
• Full-time contract with a competitive salary based on experience and skills.
• Hybrid work model (2 days at the office in Seixal).
• Health insurance.
• Day off on your birthday.
• Potential for career development and advancement.
• Involvement in exciting and challenging projects, with autonomy to implement high-impact digital marketing strategies.

If you’re passionate about digital marketing and eager to make a difference in an e-commerce-driven company, we want to hear from you!